![]() Both structures were made from durable BeMatrix hardware and were individually fitted with dye-sublimated fabric graphics to ensure maximum pigmentation and color transfer.īeyond the branded welcome backdrops, we also produced 18 individual cubes using SEG frames and stretched fabrics. We constructed two sidewalls and one backwall, measuring in at 30’ wide by 8’ tall and 10’ wide by 8’ tall, respectively. WELCOME TO THE DAYTIME STAGE: A3 VISUAL’S INSTALLATIONĪs part of our activation with iHeartRadio, we produced and installed welcome graphics and other branded backdrops at one of AREA 15’s main entrances. The outdoor venue welcomed guests from all across the country for a multi-day event featuring exclusive vendors, brand kiosks, prize giveaways, and more. So when it came time to host this year’s iHeartRadio Music Festival’s Daytime Stage, fans were ready and eager to join the party. Known as an “immersive art, event, and entertainment district” located just off the Las Vegas Strip, AREA 15 prides itself on creating an experience like no other. AREA 15’S EXPERIENTIAL ACTIVATION FOR IHEARTRADIO Here’s an up close look at our activation with iHeartRadio. Festival-goers should feel welcome the second they set foot on the venue. ![]() Spanning years of music and a wide range of genres-including pop to country and everything in between-it was crucial that this event offer the ultimate fan experience while also not being too niche. This year’s artists included some of today’s biggest names in music, like Olivia Rodrigo, The Kid LAROI, Saweetie, All Time Low, 24kGoldn, Russell Dickerson, Yungblud, Gabby Barrett, and more. With thousands of in-person attendees making their way to the venue for the multi-day festival, it was important that guests were greeted with a strong first impression. Earlier this month, A3 Visual completed an installation for iHeartRadio Music Festival’s Daytime Stage entrance. ![]()
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